Are you more Mercedes-Benz, BMW or Audi?

Photo by Markus Spiske on Unsplash

Personally I own an Audi A3 from 2005, and I am quite happy with my car.

German automakers are the leaders in the world in delivering top performing cars for a long time.

In this article, I will share with you why the only answer to the above question is: all of them.

I did a very interesting leadership training programme in AIrbus. One of the key elements of the training programme was to go and interview one of the top managers in Airbus to learn from their experience.

Then we had to debrief the other trainees about our interview and what we learned.

I had the opportunity to interview Alain De Zotti, who acted as the Chief Engineer for the Airbus A350 XWB Program.

During our interview, he mentioned to me that his life is balanced because he has set it in 3 pillars, like a tripod:

This really resonated with me because of the power of its simplicity and yet it is very impactful.

This is where I can see the Mercedes-Benz logo blend in:

In my time, every week, I will dedicate some time for my work, some for my family and some for myself.

Generally my work will take most of my Monday to Friday. I will dedicate some time for my family to drop my son to the kindergarten each morning and some family time during the week-ends.

I dedicate some nights for myself for learning, creating videos, writing articles like this one, and much more.

No work during the week-ends and holidays.

I believe that my time is my most precious asset in life after my health. And I am very devoted to mastering my time and to make a long lasting impact on Earth.

One of my many mentors is Robin Sharma, and one of the many frameworks he has developed is the 4 interior empires.

Just pause reading this article, and go watch the mastery session: The 4 Interior Empires of History-Makers.

Welcome back. The BMW logo is where I fit those 4 empires in my life:

I have one body, my only and unique vessel for my whole life. I am working on having a clean body full of energy by eating the right food for me.

For my health, I focus on improving it by exercising regularly. Living in France, I also have the opportunity to do regular medical check-ups.

I am a firm believer that we all have a soul and that we should feel it by acts of kindness to myself and to others.

Along my journey from Dakar, Sénégal to Toulouse, France, I have built a strong mindset thanks to the people I met and the experiences I had.

While talking about mindset, what do you think is the one of a winner?

For me, it’s about four rings, embedded in the Audi logo:

When I was young, I had some facilities at school. I used to have good marks without the hard work. I always believed that using ly “gift” is the only card I had to play to win in life.

When I came to France for my engineering studies, I realised that it’s not always about “gift” than it is about hard work.

Hard work is great and it has brought me far. And I still work hard every day to my next challenge.

Yet the shift for me happened when I focused on outworking, out-improving , out-strategizing and outlasting others and most importantly myself. These four areas are the best InsideOut for a long lasting infinite game of life.


I don’t need the hardest worker in the room. I only need to outwork myself yesterday.


I don’t need to always create new things. Sometimes all I need is to improve things that already exist, including myself.


I don’t need to be the smartest person in the room. All I need is to always have a strategy and be flexible and ready to adapt to a new one if required.


How many reps should I do everyday? Just one more rep than the day before.

So I ask you again:

Are you more Mercedes-Benz, BMW or Audi?

What’s your favorite logo? And how does it blend into your own personal story?

Leave a comment below.

If you find this article of value to you, please like it and share it within your sphere of influence.

You can read my previous article on What is your life CHI style? (Medium)

Photo by Markus Spiske on Unsplash



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Ahmadou Diallo ✪

🤎 Afropean 📖 Griot 🧙🏿‍♂️Mentor 💪🏿 Entrepreneur