Do you want people to consume your content? Make sure to use this technique to get other people’s attention.

Photo by Leo Rivas on Unsplash

“It is not the man who has too little, but the man who craves more, that is poor.”


When we interview for a job,

When we want to share what happened to us with friends and family,

When we answer the question about what we did the last weekend,

When we tell bed stories to our children,

When we do a presentation at work,

  • To empathize: we want to build a connection with our audience.
  • To persuade: we want the audience to accept our worldview.
  • To communicate: we believe that we have information worth sharing.

A short story of how I got richer than I could ever imagine.

The information gap: the best way to share stories worth telling.

  1. Curiosity,
  2. Open-loop,
  3. Building anticipation.
  1. Curiosity: Your headline is everything,
  2. Open-loop: Spark interest and introduce another topic,
  3. Building anticipation: Tease what is next.

Are you ready to tell the next story that changed your life after reading this article?

I am waiting…!



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Ahmadou Diallo ✪

🤎 Afropean 📖 Griot 🧙🏿‍♂️Mentor 💪🏿 Entrepreneur