With this simplified IKIGAI diagram for content creators, you will know how to harness the power of your hobby.

Ahmadou DIALLO ✪
5 min readJun 5, 2021

If you are a content creator like me, you may have struggled to strike the right balance on your craft.

Indeed there are 3 forces involved. I call them the “Creator IKIGAI’’ diagram.


First, I am sure that you may have heard about looking for our true purpose in life.

No, this is not about the Golden circle or Simon Sinek and finding your purpose in life.

Most of us spend our life with the feeling that we are not on the right mission.

The Japanese have worked on that. And they came with the IKIGAI diagram.

Ikigai (生き甲斐, “a reason for being”) is a Japanese concept referring to having a direction or purpose in life, providing a sense of fulfillment and towards which they the person may take actions, giving them satisfaction and a sense of meaning.”

Source Wikipedia

There are four areas that we can focus on in life:

  • What we love
  • What the world needs
  • What we can be paid for
  • What we are good at

Our mission in life is at the intersection of what we love and what the world needs.

Our vocation in life is to interact with what the world needs and what we can be paid for.

Our profession in life is where we can be paid for what we are good at.

Our passion in life is where we practice what we are good at and what we love.

Our IKIGAI is where our passion, our profession, our vocation, and our mission meet, the sweetest spot of all the other four precious places.

For me, trying to make those 4 circles intersect as in the diagram below is a life journey.

IKIGAI © Credits The Grenn Bee
IKIGAI © Credits The Grenn Bee

I will go as far as to say that the areas of intersection evolve as I go on this journey of…



Ahmadou DIALLO ✪

🏆 Top Medium Writer in Ideas. I am a professional storyteller who can help you share your stories. Find out more here: https://www.madception.com